Journal of Finance and Marketing

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Electronic Media

Electronic media is a sort of media that use electronics or electromechanical to retrieve the content / through which one can communicate or spread information to a mass audience with the help of electronic devices and digital means which include includes Internet, Television, Radio, Smart phones, etc. This is in alike to social media, which now-a-days are most often created electronically. Electronic media makes people aware of things happening globally. People get educated through the media were they get to learn many things about the politics, weather forecast, sports, etc. Television is a good source for the people to get updated through the electronic media. The major disadvantage is Electronic communication requires huge investment for infrastructural development. On the other hand Print media allows for easy budgeting and expense management as well. Although electronic media has a much wider reach and allows for greater flexibility, its results still do not compare to the quality customer relationships you can gain from using a print media strategy.

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