Journal of Finance and Marketing

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About The Journal Open Access

Journal of Finance and Marketing

The Journal of Finance and Marketing disseminates high quality research content based on Financial Marketing from marketing professionals across the globe, with implications from the leading Business schools, universities and research institutes.

Under the guidance of vast range of expert editors from different parts of the world, the journal aims to include all the recent developments and techniques used in marketing financial services. Being an Open Access journal it reaches more number of readers. A two level peer review process is followed to ensure a good standard of the data/content disseminated. The journal is devoted to strengthen on-going research and also help students and professionals across the world by providing high quality research information with the help of a strong editorial board.

Aims and Scope

The major topics covered in the journal include and not limited to Banking services, pension plans, insurance policies, saving schemes, product positioning, online services, customer profiling, loyalty plans, brand management, cross-selling products and services, financial innovations, Institutional banking and finance, Regulations affecting financial services marketing, Segmenting financial services, customer Wealth management, customer relationship management, customer profiling, targeting, distribution management, consumer finance, pooled investment funds, Investment finance, Portfolio management, Financial markets, Financial product innovation, Financial law etc.

You may submit manuscripts online at (or) you may send the article as an email attachment to the following mail-id: [email protected] &/or [email protected] 


Articles published in Journal of Finance and Marketing have been cited by esteemed scholars and scientists all around the world. Journal of Finance and Marketing has got h-index 1 , which means every article in Journal of Finance and Marketing has got 1 average citations.

Please submit your manuscript to
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Just Published Articles View More

Perspective April 08, 2022


J Financ Mark: 6(2): 1-2

Omega performance degree and portfolio insurance.

Perigent Iucs*


Rapid Communication April 08, 2022


J Financ Mark: 6(2): 1-1

An over view on customer profiling.

Aanie Raos*


Commentary April 08, 2022


J Financ Mark: 6(2): 1-1

Profiling online customers according to their studies with a unique focus on social measurement.

Maichael Reum*


Opinion Article April 08, 2022


J Financ Mark: 6(2): 1-1

The way to win in insurance: Climbing the strength curve.

Qiagtao Waneg*


Research Article March 31, 2022


J Financ Mark: 6(2): 1-14

Novel approaches to increasing customer loyalty: Example of Cashback in Austria.

Wolfgang Neussner*, Elena Ginina, Natalia Kryvinska, Maximilian Lackner


Research Article June 19, 2021


J Financ Mark: 5(2): 1-6

Role of technology in reduction of non-performing assets (NPAs) in Indian banking sector (with special focus on global trends).

Pratapsinh Chauhan*, Shaleen Srivastava

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