Journal of Finance and Marketing

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Journal of Finance and Marketing 44 7897 074717

Advertising Open Access Journals

Advertising is the marketing communication with the users of a service or product. It uses every feasible media to get its message through.  The growing prevalence of myriad different manifestations of gender and sexuality has created a challenge for advertisers attempting to effectively segment consumers in a properly fractured landscape. Advertising in other words can be termed as the non-personal communication of information usually remunerated for and influential in nature about services, products or ideas by identified sponsors through the various media. Journal covers the topics Advertising on the Net, internet branding, security/privacy issues, Agency relationship management, customer relationship management, B2B marketplace, channel management, collaborative marketing, Consumer behavior and loyalty, Creativity in Web marketing and advertising, Direct marketing, effectiveness in marketing and advertising, E-service management, online community management, social marketing, Ethics in marketing and advertising, Globalization and international marketing.

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