Journal of Finance and Marketing

All submissions of the EM system will be redirected to Online Manuscript Submission System. Authors are requested to submit articles directly to Online Manuscript Submission System of respective journal.
Journal of Finance and Marketing 44 7897 074717

Social Media Innovations

Innovations driving the future of Social Media- Live-Streaming and 360° VIDEO. No one will argue about the pulling power of a video any longer, Facebook- the MasterPass Messenger bots, Instagram - Shoppable Photo Tags & Like2Buy, Pinterest. These innovations has driven the growth of private, interest-driven communities, more advanced, dynamic and direct social ads, brands are putting influencers under a microscope, marketers are accountable for their performance data. Social media refers to communications among people in which they create, share, and/or exchange information and ideas in virtual communities and networks. This communication tool started with computers. Different types of social media are social review sites, social networking sites, image sharing sites, video hosting sites, community blogs, discussion sites and sharing economy networks.

High Impact List of Articles
Conference Proceedings

Relevant Topics in General Science

Get the App