Journal of Finance and Marketing

All submissions of the EM system will be redirected to Online Manuscript Submission System. Authors are requested to submit articles directly to Online Manuscript Submission System of respective journal.
Journal of Finance and Marketing 44 7897 074717

Marketing Ethics Research Papers

Ethical marketing refers to the method by which companies promote their goods and services by focusing not only on how their products promote customers benefit, but also how they benefit socially responsible or environmental causes. To put this way, ethical marketing isn’t a strategy; it’s a philosophy. It includes all from ensuring announcement to building strong relationships with consumers through a set of shared honest and trustworthy values. Companies with a focus on ethical marketing estimate their assessment from a business perception (i.e. whether a particular marketing initiative will deliver the desired return) as well as a moral perspective (i.e. whether a decision is “right” or morally sound). The published papers are made highly visible to the scientific community through a wide indexing policy freely available through online without any restrictions or any other subscriptions to researchers worldwide. Hence, they can freely be accessed and utilized by everyone for the development of science and technology.

High Impact List of Articles
Conference Proceedings

Relevant Topics in General Science

Get the App