Journal of Finance and Marketing

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Journal of Finance and Marketing 44 7897 074717

Electronic Media Innovations

Electronic media is a sort of media that use electronics or electromechanical audience to retrieve the content / through which one can communicate or spread information to a mass with the help of electronic devices and digital means which include includes Internet, Television, Radio, Smart phones, etc. The digital media landscape has undergone unprecedented change over the past decade due to the emergence of the Internet, Web, mobile technologies and social media. Mass audiences have given way to communication ecosystems where parties both consume and produce, and media strategy includes ways to engage audiences, analyze data and propose new models for generating revenue. New devices are changing the location of content utilization and creation in highly visual, always-on, always-connected world. Digital Media Innovations combines a full video advertising ecosystem with a global reach in a brand-safe environment and serves as one gateway to all main video advertising digital channels by simplify the complex video advertising landscape.

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