Short Article - Archives in Food and Nutrition (2019) Volume 2, Issue 1
Drop-Out in Recreational and Fitness Sport
The fitness line is characterized both by an almost stagnate numbers of fitness clubs and an annual variation of total membership numbers within the fitness studios. As a result many fitness clubs are constantly struggling with high customer fluctuation. High drop-out rates also have the effect that long-term financial as well as staff-wise arrangements are barely possible to make. Against this backdrop the question then arises: How is it that dropouts occur in fitness clubs at all? In order to answer this question we have to identify the different needs of the customers. In the evaluations and statistical analyses presented here, the focus is on how strong the various reasons are for quitting activities in a fitness studio. It is also studied to what extent these reasons differ from one another in terms of importance for the drop-out decision. We also examine whether there are typical priorities in the drop-out justification and which reasons are used, in a statistically significant way, more or less or not at all (Zarotis et al., 2017).
Author(s): George F Zarotis