Journal of Finance and Marketing

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Journal of Finance and Marketing 44 7897 074717

Open Access Electronic Media Articles

Electronic Media is a an open access journal that is designed to bring together research aimed at wide range of fields in its discipline to create a platform for the authors to make their contribution towards the journal and the editorial office promises peer reviewing for the submitted manuscripts to ensure quality. The published papers are made highly visible to the scientific community through a wide indexing policy freely available through online without any restrictions or any other subscriptions to researchers worldwide. Hence, they can freely be accessed and utilized by everyone for the development of science and technology. Electronic media is a sort of media that use electronics or electromechanical audience to retrieve the content / through which one can communicate or spread information to a mass with the help of electronic devices and digital means which include includes Internet, Television, Radio, Smart phones, etc. This is in alike to social media, which now-a-days are most often created electronically. Electronic media makes people aware of things happening globally. People get educated through the media were they get to learn many things about the politics, weather forecast, sports, etc. Television is a good source for the people to get updated through the electronic media. The major disadvantage is Electronic communication requires huge investment for infrastructural development. On the other hand Print media allows for easy budgeting and expense management as well. Although electronic media has a much wider reach and allows for greater flexibility, its results still do not compare to the quality customer relationships you can gain from using a print media strategy.

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