Journal of Finance and Marketing

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Control Strategy

Control strategy is a set of controls, derived from current product and process. Understanding, that assures process, performance and product quality. At times, control phase of strategic management is divided into two distinct parts—strategic evaluation and strategic control. However, because of on-going nature of strategic evaluation and strategic control, both these are intertwined. Basically the toolbox should be equipped with three types of controls like feed forward controls, concurrent controls and feedback controls. Controls can focus on issues before, during or after a process. Strategic control systems provide the tools to regulate and govern their activities. When proactive, control systems help in keeping an organization on track, anticipating future events arid responding to opportunities and threats.

Relevant Topics in General Science

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