Journal of Finance and Marketing

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Journal of Finance and Marketing 44 7897 074717

Business Model Research Papers

Company's business model is a part of its business's overall strategy: It clearly encapsulates how the company plans to achieve its goals such as making a profit. The model reflects the basic means, by which it generate value proposition, delivers value to consumers and collects revenue from customers to make a profit. Business Model Research Papers are a set of four components, which are interconnected: value for a customer, profit formula, key resources and key activities. Successful company creates value for customers and generates profit. A necessary condition for the success is having the resources (people, technologies, tangible and intangible asset, brand) and doing the right activities (trainings, development, production, budgeting, planning and selling). The concept comprehensively describes all the essential components of business.

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