Journal of Finance and Marketing

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Business And Marketing Strategies Research Articles

Marketing strategy is the section of the business plan that outlines your overall game plan for finding trade and customers for business. Marketing strategy centers on what you want to achieve for your business and marketing. The marketing mix in marketing strategy: Product, price, place and promotion - The four Ps of marketing: product, price, place and promotion, marketing tools, Marketing strategy, Weaknesses of the marketing mix and the four Ps as the four Cs. For a successful marketing strategy - Identify your business goals, State your marketing goals, Research your market, Profile your potential customers, Profile your competitors, Develop strategies to support your marketing goals, Test your ideas.

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