Journal of Finance and Marketing

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Journal of Finance and Marketing 44 7897 074717

Advertising And Ethics Review Article

Advertising is the marketing communication with the users of a service or product. It uses every feasible media to get its message through. Ethics in advertising is important, because by acting ethically with their advertising, a company is being responsible towards the needs of the customer. Companies need to show they have morals when advertising to consumers, because that makes consumers' feel like the company cares about what they need. Review article comes in the form of systematic reviews and literature reviews and are a form of secondary literature. Precise reviews determine an objective list of criteria, and find all previously published original research papers that meet the criteria. They then compare the results introduced in these papers. Literature reviews, on the other hand, provide a summary of what the authors believe are the best and generally pertinent earlier publications.

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