Journal of Finance and Marketing

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Journal of Finance and Marketing 44 7897 074717

Mass Media Innovations

Mass media means technology that is proposed to reach a mass audience. It is the primary sources of communication used to reach the vast majority of the general public. The most common platforms for mass media are newspapers, television, radio, magazines, and the Internet. The mass media are enhanced media technologies which are proposed to contact huge audience by mass communication but technology varies based on the communication.  Electronically data can be transmitted through communicate media, for example, film, TV, radio and recorded music. In order to recognize and elucidate current developments in the media landscape, using the lens of innovation and innovation theory adds value to media research. Innovation is about change. Media products and services are changing. The processes of manufacture and distribution of media are changing.

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