Journal of Finance and Marketing

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Electronic-Word-of-Mouth:

Electronic Word of Mouth (eWOM) may be a sort of buzz marketing and it can become viral if the message is persuasive or funny enough. In eWOM we specialise in person-to-person contacts that happen on the web . You may think this is often new but actually it is the oldest sort of marketing we all know . Word of mouth, or viva voce, means passing the knowledge from person to person by speech . Common sort of word-of-mouth communication is storytelling where one person tells to others a story a few real incident or something which has made up. Through successive generations the oral tradition is cultural material and also traditions which have been transmitted by word of mouth. When Word of mouth is mediated through the electronic means, then the resulting electronic word of mouth refers to any statement consumers share via the web like internet sites, social networks, instant messages, news and also feeds about a product, service, brand, or company.

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