Journal of Finance and Marketing

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Opinion Article - Journal of Finance and Marketing (2023) Volume 7, Issue 3

Winning Over Customers with Compelling Financial Services Marketing

Financial services are a highly competitive industry, and effective marketing strategies are critical to winning over customers. This commentary explores the importance of compelling financial services marketing and provides insights into how companies can create successful marketing campaigns that resonate with customers.

Author(s): Satish Rao

Abstract Full Text PDF

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