Perspective - Journal of Finance and Marketing (2023) Volume 7, Issue 3

The art of storytelling in financial services marketing

The Art of Storytelling in Financial Services Marketing is a book that focuses on the power of storytelling as a marketing tool in the financial services industry. The book explores various storytelling techniques and strategies that can be used to communicate complex financial concepts to clients in a way that is relatable and engaging. This review provides an overview of the book and highlights its key strengths.

Author(s): Yang Chang*

Abstract Full Text PDF