Research Article - Journal of Finance and Marketing (2021) Volume 5, Issue 10
Online escapism in relation to users e-cart abandonment behavior.
Escapism is a crucial motivation that persuades users to engage in different online activities. The aim of the current study is to review the existing literature on escapism in relation to users’ virtual cart abandonment. The current study reviewed several research papers on escapism in relation to users’ ecart abandonment behaviour. The critical assessment revealed several methodological deficiencies and issues in the existing literature on escapism in relation to users’ virtual cart abandonment behaviour. The current study first presents a chronological literature review on the escapism in relation to users’ e-cart abandonment behaviour, then its critical assessment, and future research agenda.Author(s): Reema Mazhar*