Journal of Public Health Policy and Planning

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. Risk Communication

Public health crises, risk communication includes in the range of communication volumes required through the preparation, response and recovery phases of a serious public health event to encourage the  information to decision making, positive performance change and the maintenance of trust. Risk communication used to be observed primarily as the distribution of information to the public about health risks and events, such as outbreaks of disease and orders on how to change behaviour to the mitigate those risks. Thinking on this has now changed dramatically as social science indication and new communication to the media technologies and practices have evolved in the 21st century.

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