Journal of Finance and Marketing

All submissions of the EM system will be redirected to Online Manuscript Submission System. Authors are requested to submit articles directly to Online Manuscript Submission System of respective journal.
Reach Us +44-1518-081136

Perspective - Journal of Finance and Marketing (2023) Volume 7, Issue 5

Emerging technologies in finance and marketing: A comparative study.

Wei Li*

School of Management, Huazhong University of Science and Technology, Wuhan, China

*Corresponding Author:
Wei Li
School of Management
Huazhong University of Science and Technology, Wuhan, China

Received: 26-Sep-2023, Manuscript No. AAJFM-23-117238; Editor assigned: 30-Sep-2023, PreQC No. AAJFM-23-117238(PQ); Reviewed: 12-Oct-2023, QC No. AAJFM-23-117238; Revised: 23-Oct-2023, Manuscript No. AAJFM-23-117238(R); Published: 28-Oct-2023, DOI:10.35841/aajfm-7.5.201

Citation: Li W. Emerging technologies in finance and marketing: A comparative study. J Fin Mark. 2023;7(5):201

Visit for more related articles at Journal of Finance and Marketing




In the rapidly evolving landscape of finance and marketing, staying ahead of the curve is crucial for businesses aiming for sustainable growth and competitive advantage. In recent years, both industries have witnessed a surge in innovative technologies, transforming the way they operate and interact with customers. The finance industry has experienced a radical transformation, thanks to cutting-edge technologies such as blockchain, artificial intelligence (AI), and robotic process automation (RPA). Blockchain technology, best known for powering cryptocurrencies like Bitcoin, has far-reaching implications for financial transactions. Its decentralized nature ensures secure, transparent, and tamper-proof transactions, significantly reducing the need for intermediaries like banks [1].

AI and machine learning have become integral to financial institutions, enhancing customer service, fraud detection, and risk management. Chatbots, driven by AI, provide instant customer support, improving user experience and reducing operational costs. Furthermore, predictive analytics powered by AI algorithms enable financial institutions to assess risks accurately and make data-driven decisions. Robotic Process Automation (RPA) automates repetitive tasks, boosting operational efficiency and minimizing errors. Tasks such as data entry, account reconciliation, and compliance checks can be streamlined, allowing finance professionals to focus on strategic initiatives that add value to the organization [2].

In the realm of marketing, personalization and data-driven insights have become the driving forces behind successful campaigns. Advanced analytics tools leverage big data to gain valuable insights into customer behavior, preferences, and trends. Marketers can now create highly targeted and personalized campaigns, increasing customer engagement and conversion rates. Augmented Reality (AR) and Virtual Reality (VR) technologies are revolutionizing product demonstrations and customer engagement. Retailers are using AR applications that allow customers to visualize products in their real-world environment before making a purchase [3].

This immersive experience enhances customer confidence and reduces the likelihood of returns, benefiting both customers and businesses. While both industries benefit from datadriven insights and automation, the nature of their application differs significantly. Finance primarily focuses on enhancing operational efficiency, reducing risks, and ensuring regulatory compliance. Technologies like blockchain and AI have revolutionized the way financial transactions occur, making them more secure, transparent, and efficient. On the other hand, marketing technologies concentrate on enhancing customer experience, increasing engagement, and driving sales. Personalization, driven by data analytics and IoT, allows marketers to create targeted campaigns that resonate with individual customers, fostering brand loyalty and increasing revenue [4].

The synergy between these technologies in finance and marketing is crucial for businesses aiming to thrive in the digital age. By embracing these advancements and understanding their unique applications in each sector, companies can unlock new opportunities, enhance customer satisfaction, and achieve sustainable growth. As both industries continue to evolve, businesses that effectively integrate these technologies into their strategies will undoubtedly be at the forefront of innovation and success in the future [5].


  1. Lee SC, Shih LH. Renewable energy policy evaluation using real option model—The case of Taiwan. Energy Econ. 2010 ;32:S67-78.
  2. Indexed at, Google Scholar, Cross Ref

  3. Greco AN, Aiss CG. University presses in the twenty-first century: The potential impact of big data and predictive analytics on scholarly book marketing. J Sch Publ. 2015;46(2):105-40.
  4. Indexed at, Google Scholar, Cross Ref

  5. Choi SW, James P, Li Y, et al. Presidential approval and macroeconomic conditions: Evidence from a nonlinear model. Appl Econ. 2016 ;48(47):4558-72.
  6. Indexed at, Google Scholar, Cross Ref

  7. Lu Y. The current status and developing trends of Industry 4.0: A Review. Inf Syst Front. 2021 :1-20.
  8. Indexed at, Google Scholar, Cross Ref

  9. Krass D, Nedorezov T, Ovchinnikov A. Environmental taxes and the choice of green technology. Prod Oper Manag. 2013 ;22(5):1035-55.
  10. Indexed at, Google Scholar, Cross Ref

Get the App