Journal of Finance and Marketing

About The Journal Open Access

Journal of Finance and Marketing

The Journal of Finance and Marketing disseminates high quality research content based on Financial Marketing from marketing professionals across the globe, with implications from the leading Business schools, universities and research institutes.

Under the guidance of vast range of expert editors from different parts of the world, the journal aims to include all the recent developments and techniques used in marketing financial services. Being an Open Access journal it reaches more number of readers. A two level peer review process is followed to ensure a good standard of the data/content disseminated. The journal is devoted to strengthen on-going research and also help students and professionals across the world by providing high quality research information with the help of a strong editorial board.

Aims and Scope

The major topics covered in the journal include and not limited to Banking services, pension plans, insurance policies, saving schemes, product positioning, online services, customer profiling, loyalty plans, brand management, cross-selling products and services, financial innovations, Institutional banking and finance, Regulations affecting financial services marketing, Segmenting financial services, customer Wealth management, customer relationship management, customer profiling, targeting, distribution management, consumer finance, pooled investment funds, Investment finance, Portfolio management, Financial markets, Financial product innovation, Financial law etc.

You may submit manuscripts online at (or) you may send the article as an email attachment to the following mail-id: [email protected] 

Please submit your manuscript to
[email protected]

Just Published Articles

Review Article March 15, 2018


J Financ Mark: 1(1): 7-16

Improving efficiency and reducing fraud in UAE's health insurance market.

Niyi Awofeso

Editorial March 15, 2018


J Financ Mark: 1(1): 5-6

Emerging trends in executive compensation: compensation benchmarking

Chowdhury J

Editorial March 15, 2018


J Financ Mark: 1(1): 3-4

Social media, a strategic tool for the recruitment process

Deshati E

Editorial March 15, 2018


J Financ Mark: 1(1): 1-2

Effective supervisors and issues in management

Asiedu E