oncology-cancer-therapy-2019-scientifictracks

8 / 8

Page 34
Notes:
allied
academies
Journal of Medical Oncology & Therapeutics | Volume 4
March 18-19, 2019 | London, UK
Oncology & Cancer Therapy
International Conference on
Social media in breast cancer care: Harnessing the power of social media for patients and healthcare
providers
Diane M Radford
Cleveland Clinic Foundation, USA
Communication has been evolving since before the
written word. We no longer write on parchment with a
quill. Quite simply, social media is one of the main modalities
of communication today. Whether it is via Facebook, Twitter,
or LinkedIn, millions of ideas are communicated daily. For
Twitter, for example, there are 500 million tweets per day.
First impressions, of us, and of our healthcare institution, are
now made online. According to a Pew report, over 40% of
consumers choose a healthcare facility based on information
found online. Like it or not, we all have a digital footprint. We
can control that digital footprint and use it to influence and
advocate on a global scale. One way to control our digital
footprint is to have a greater presence on social media.
Jack Dorsey, a co-founder of Twitter, described a tweet as a
short burst of inconsequential information. In the intervening
years since 2006, Twitter has grown from “several strands of
inconsequential drivel to an information powerhouse (Lloyd
Price, Zesty),” particularly in the healthcare arena. Social
media sites such as Twitter represent the largest source of
healthcare discussion in the world.
Examples of influence via Twitter include:
• Live tweeting meetings to disseminate information, such
as ASCO, and American Society of Breast Surgeons
• Spreading research findings via virtual abstracts
• Recruitment to clinical trials such as the Metastatic
Breast Cancer Project
Examples of advocacy via Twitter include:
• Healthcare –related chats such as #bcsm (breast cancer
social media)
• Movements such as #ILookLikeASurgeon, #HeForShe
The talk will also include how to write a compelling twitter
profile, what makes an effective tweet, how many hashtags
are too many, and how to schedule tweets.
The audience will come away with a greater understanding
of the power of social media and be inspired to be more
engaged.
Speaker Biography
Diane M Radford is a staff breast surgical oncologist with the Cleveland Clinic in Cleveland,
Ohio, and Director of the Breast Program at Cleveland Clinic Hillcrest Hospital. Originally
from Scotland, she trained on both sides of the Atlantic, including the Professorial Unit,
Royal Infirmary of Edinburgh, the Western Infirmary, Glasgow and St. Louis University.
She has completed fellowships in Surgical Oncology (Roswell Park Cancer Institute) and
IntegrativeMedicine(UniversityofArizona).HerpeershaverecognizedherasaBestDoctor
every year since 1996 as well as a Top Doctor nationally. She has authored numerous peer-
reviewed journal articles and textbook chapters. Active on social media since 2011, she
has lectured nationally and internationally on social media for health care professionals
including at the Harvard course “Achieving Healthcare Leadership and Outcomes Through
Writing, Publishing, and Social Media” and at the American Society of Breast Surgeons
annual meeting. She participates in the tweet chat #bcsm (breast cancer social media) and
has been featured as a guest expert. She serves on the Editorial Board of the Annals of
Surgical Oncology, Multi-Media section and co-authored a guide for other members of the
board on how to use Twitter. Her Twitter followers number over 15,000.
e: