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Journal of Food Technology and Preservation | Volume 3
March 07-09, 2019 | London, UK
2nd International Conference on
7th International Conference on
Food Safety and Hygiene
Nutrition, Food Science and Technology
Joint Event
&
Food recalls can have very serious aftermath from many
points of view: starting from the outbreak consequences on
public health, on company’s reputation, sell-out, finance, up to
putting at risk the survival of the firm itself. From a formal point
of view, a product harm crisis presents similarities with other
emergency situations: both of them consist in unpredictable
events, often due to unknown or undervalued causes, which
can significantly alter normal business and compromise the
safety of the company, of its employees and customers.
Given the potential damage resulting froma dangerous product
crisis, it is surprising that in the food industry alongside mere
procedures (oftenreducible tobotchedmanuals compiledsolely
because their presence reassures auditors and authorities),
there is still little attention to an approach based on a method.
Formal corporate procedures (manuals and crisis management
plans) are important but can cause a false sense of security and
preparedness, if executives do not possess an adequate crisis
management culture, which depends, as well as on experience
andtraining,alsoontheabilitytoassumethecorrectbehavioural
posture, and which involves psychological, organizational
and communicational skills that cannot be undervalued. The
purpose of this article is to provide a practical approach based
on the experience of crisis management (applied in emergency
situations by health professionals, armed forces and civil
protection) useful to support food industry during a food recall,
in order to avoid the most classic errors that can undermine
speed of reaction, corrective measures effectiveness and
leadership, in the onemost delicatemoment for a company life.
If it is true the way a firm manages the recall affects its impact,
it is necessary to assess the fundamental factors to be observed
at such times: timeliness, lucidity, responsibility, leadership.
Speaker Biography
Paola Cane has worked internationally for numerous brands, taking care of regulatory
and compliance with EU regulations on food and feed, constantly collaborating as author
of numerous specialized magazines and scientific journals. Her experience also includes
extensive practice in responding andmanaging varied hazard and product crises in the food
and feed area, providing best practice guidance for recall response plans. Over the course
of his career, Paola has spoken at many conferences, including, in the last year: Novi Sad
(RS), October 2018, FECH Congress Food and feed research: innovation matters; Bologna
(IT), Sana, 30° International Exhibition of Organic and natural products, September 2018;
Gjion, Oviedo (ES), September 2018, III Congreso Español de Sociología de la Alimentación;
Shanghai (PRC), Pet Food Forum China, August 2018; Torino (IT), Camera di Commercio,
may 2018; Torino (IT), Torre Monaci, April 2018 “New sanctionatory frame over the
food labelling regulation: profiles of supply chain responsibility”; Lucca (IT), April 2018
“Consumptions and regulation of the “free from” foods”; Bologna (IT), 29° International
Exhibition of Organic and natural products.
e:
Paola Cane
Mia Solutions, Italy
Leadership, timeliness, lucidity and responsibility: How to manage a food recall from
theory to practice
Paola Cane, J Food Technol Pres, Volume 3
DOI: 10.4066/2591-796X-C1-004