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Journal of Retail analysis and Marketing Research is an open access, peer reviewed journal that publishes exegesis of current trends in retail analytics and marketing research approaches, in order to understand the changing trends in purchase behaviour of customers. Retail analysis includes market based study of buying trends, while marketing research involves collection of facts and figures to access the availability or unavailability of market space for newly launched goods and services.

The Journal of Retail analysis and Marketing Research, brings together both retail analysis and marketing research under one platform for the formulation of new industry trends and strategies. The scope of the journal encompasses studies related to marketing, consumer behaviour, sales management, advertising and promotion management.

The journal specifically emphasises on the publication of manuscripts that contribute to the enhancement of our present knowledge on marketing strategy, customer loyalty, marketing segmentation and targeting, Omni-channel marketing, customer value modelling and business information systems. The journal provides worldwide dissemination of articles on online retailing, marketing and also case studies conducted on marketing strategies adopted by professional health and law services. The journal invites original articles on research advances in multiple facets of digital signage technology and networks, location-based marketing and mobile consumer marketing.

The journal also publishes articles that highlight recent developments in quantitative research relating to in-store retail marketing and promotional effectiveness. Articles that address consumer behaviour and the psychological aspects of shopping are highly welcome. Submit manuscript at or send as an e-mail attachment to the Editorial Office at [email protected]

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